DMA has been through several logos, the first before the company actually set the DMA Design name – when we were Acme Software. Acme meaning “The panicle of perfection” (or something). It came from Road Runner cartoons, but someone in California was using that so DMA Design it was…
Acme logo – used in the first magazine screenshotMy C64 version I used in a test gameThese were done for Menace. There was no full screen logo at the start of Menace, and is the only DMA game to be missing it. Blood Money truly started the branding of DMA, with the first fullscreen logo. This one was never actually used in a game, but for a couple of years, it was used on business cards and header note paper. This logo by Geoff Gunning, was used in the original Lemmings, but was ditched as being to complicated. Geoff never actually liked this logo much, but it was Dave’s idea, and he was paying. This logo by Scott Johnston, was used a fair bit, and appeared in Lemmings 2, Hired Guns, Walker and Uniracers. DMA had an internal competition to design the next logo. There were lots of entries, but this one by Stuart Graham won over them all. It was the last, and most famous logo DMA ever had, and appeared in ever game till DMA was renamed to RockStar Studios North. My first Business card, with the unused logo on it.
